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How to use targeted networking to find a job you love

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Transcript

In the previous video, I described the seven steps that constitute the find a job, you love blueprint. And I gave you a piece of advice for each of those steps. But as I said in that video, I wanted to come back to targeted networking. Because I know that networking is a word fills many job seekers with dread. So let me be absolutely clear. I'm talking about what I call targeted networking.

What I'm not talking about is a scene like this, a group of people at a social event, perhaps in the speaker in advance or subsequently, where you hope to bump in to a random stranger, make conversation with them. And that would lead to you getting a job or finding a way into a job. If you enjoy going to these types of events. Then please don't let me put you off. You may just get lucky. But in general, it's a poor investment of time.

And for many of us, breaking into the existing conversation of a couple of strangers is absolutely excruciating. In targeted networking, your goal is to have a one to one conversation with somebody that you've already connected to. Typically, someone in an organization that you admire, that can either introduce you to somebody that might hire you, or could hire you themselves. But before we go and have a look at how that works in practice, let's pause for a moment and talk about why we're doing it in the first place. When you apply for an advertised job. How long do you think a recruiter takes to look at your resume before they decide whether it's a fit for the role that they've advertised on the ladders is the world's largest online A recruitment agency and in 2012, they installed software on the pcs of 30 recruiters and monitored their behavior, including eye movements over a 10 week period.

They found that recruiters spent no more than six seconds to decide whether a resume a was a fit or not. And because they were tracking eye movements, they discovered that recruiters only really look at two pieces of information. First of all, they don't look at the beautifully crafted cover letter. They simply look at the current job that you're doing, and the previous job that you did. How on earth can you differentiate yourself from the pile of other resumes in just six seconds? How can you demonstrate your personal qualities, your likability and all of your experience on a few sheets?

Paper that somebody doesn't even read properly. And actually, this challenge has become even more difficult since the ladders did their research. Increasingly, your resume will be scanned by a computer looking for buzzwords before it even gets to a human being. Getting through that process is a complete lottery. And if by some chance you do get through, and you get in front of somebody, then they're still gonna hire somebody that they'd like. They are going to be hiring on the basis of personal qualities, personal qualities such as curiosity, and ability to learn reliability, persistence, and collaboration.

It's little wonder that applying for advertised jobs is such a demoralizing business. Often you don't even get A phone call, let alone an interview. And actually, this is as much a difficulty for hiring managers as it is for you as a candidate. Because the right people just don't get through the process. But there is an alternative approach, an alternative approach that helps both you and the hiring manager. Here is how it works.

Let's start with you. And you identify an organization or organizations where you think that you could find a job that you love. The next step is to identify somebody in that organization that you can have a conversation with. There are three reasons for doing this. First, to find out what the organization is really like, and whether it's the sort of place you can find a job that you love. Second, To get introduced to somebody that might be able to hire you.

And thirdly, the person themselves might indeed be a hiring manager. And LinkedIn is a great place where you can identify people that work in an organization and send a message to them to ask them to connect. Now, if the person that you're meeting is not a hiring manager, never leave empty handed, ask is there somebody else within the organization that I could talk to? That would help me to understand how I get from where I am now to working in your organization. So you get introduced to another person. And if you carry that on, have the two or three connections, you find your way to a hiring manager.

Now at this point, if you're thinking to yourself, well, that's great. I can sit behind my computer and send off message and get somebody to meet me. But what on earth? Do I say when I meet up with them? Then don't worry about that, because that's exactly what I'm going to cover in the next video. What is it that you have to say to those people that can help you, and that final person that's going to get you hired.

And one last thing to mention, as you go through this process, it's quite possible that one of the people that you meet, who say something like, you know what, I don't think you're right for our organization. But I have a friend or I have somebody I know who works in another organization that you'll be perfect for. And when you arrive at the door, that person, you're arriving with a recommendation. You enter that conversation, with the benefit of the doubt already in your favor. One last thing before we move on to the next video, Talk about what it is you should say during those meetings. The targeted networking strategy that I've talked about here can work as well for you in your existing organization, as it does when you're looking to go to a new organization.

If you work in a large organization, in effect, the different functions and departments are like their own organizations, with their own cultures, and often they're in different countries. So don't exclude the possibility of identifying an area within your existing organization where you would like to work and then effecting an introduction to somebody that works there, understanding their needs, and going to have a conversation with them. In the early part of your career, technical skills are what got you where you are. But then as you start to hit your late 20s It's personal qualities, your ability to deal with people that are going to be your guarantors of success as your career goes on, people hire people they like. And they're only going to like you if you can get in front of them. So if you are late 20s, or 30, something professional, looking to move up looking to move into a job you love is worth putting in the effort for a targeted networking strategy.

Because it's not just about your next role. It's about what you do with the rest of your life. So in the next video, as I said, I'm going to talk to you about what you say in those critical networking conversations. But I want to leave you with this short clip of Steve Jobs, talking about asking for help. And I hope that it will embolden you to do the same I've actually always found something to be very true, which is, most people don't get those experiences because they'd never asked. I've never found anybody that didn't want to help me.

If I asked them for help. I always call them up. I called up. This'll date me, but I called up bill Hewlett when I was 12 years old. And he lived in Palo Alto, his number was still in the phonebook. And he answered the phone himself.

Yes. He said, Hi, I'm Steve Jobs. I'm 12 years old. I'm a student in high school, and I want to build a frequency counter. And I was wondering if you had any spare parts I could have. And he laughed and he gave me the spare parts to build his frequency counter and he gave me a job that summer in Hewlett Packard, working on the assembly line putting nuts and bolts together on frequency counters, he got me a job in the place that built them.

And I was in heaven. And I've never found anyone who said no, or hung up the phone. When I call I just asked, and when people ask me, I try to be as responsive. You know, to pay that That that debt of gratitude back. Most people never pick up the phone and call most people never ask and that's what separates. Sometimes the people that do things from the people that just dream about them, you got to you got to act.

And you've got to be willing to fail. You've got to be willing to crash and burn. You know, with people on the phone with starting a company with whatever. If you're afraid of failing, you won't get very far.

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