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The Story Image Lives On

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Transcript

When you're telling a great story, remember this. The image people put in their own mind as you tell the story. That's what they'll remember more so than your words, more so than your message sometimes that's why it's so important test. Sometimes you can create imagery that's so powerful it can overwhelm your message and your story. So remember, it's the images people remember, often more important than your message to them. You've got to bring it together, you've got to make sure there's congruence so the image remembered, is totally consistent with the message you want your audience to remember.

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