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This Is the Story That Will Motivate Your Audience to Action

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Transcript

Of course, this course is about storytelling but it's storytelling for objective to help you communicate a message anytime you're communicating to an audience for business, professional reasons, civic reasons. It's typically because you want the audience to do something, vote for you invest in you, donate to you, give you money, hire you. Your story is going to be a critically important component to that. But you got to take a step back before you figure out the stories and ask yourself once you've narrowed down in one sentence, what it is you want, the people you're speaking to to do. Now you have to ask yourself, what possible reasons might motivate them to do that? What messages will motivate your audience to take the actions you want?

It's not going to be 29 bullet points from slide three on all your sales results from 89 cities over the last six months, that's typically not going to be the message that will push your audience over the edge to do what you want. So before you worry about stories, you've got to ask yourself, what's every possible message that you could use to get your audience to do something you want them to do? So at this point, I need you to transition away from some of the earlier stories where you're just talking about some aspect of your life. And now think about something you're trying to communicate at a professional level, think of a professional speech, audience message, and now motivate every possible message that you could have to get an audience to do what you want. Think of all the messages brainstorm them and figure out what the motivations are for your audience.

Write them all down. You can have 2030 4050 put them down in the q&a section right now.

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