Hi there. In this lecture, I'll share with you the most powerful styles or types of headlines you will ever need to know. In order to write killer headlines. I'll present nine styles, you should remember that you can incorporate two or three styles into one unique headline. And in just a second, you'll see what I'm talking about. By default, there will be style overlapping, for example, curiosity in question headlines, but still, it's important to categorize the headlines.
So we have clarity now our minds clarity of what we do when writing headlines. After you've studied this lecture, it would be a great exercise for you to open one of the resources packed with headlines and try to categorize those headlines. Try to see the patterns for instance, how to headlines, even though that's a basic type of a headline, you will notice how often you has been used. We've got a lot of valuable information to cover so Fasten your seat belt, and let's get started. Good old how to headline. If you don't have a lot of experience with copywriting, I suggest you adhere to this style of headlines initially.
Even a simple how to headline packed with the right power words can be extremely effective. There are two ways that you can go when writing a how to headline. The first is how to get rid of a specific pain. And second how to get something desirable. Or these are pain focus, help headlines and gain focus how to headlines. But remember, whichever option you choose, it has to sound easy to achieve with no more pain, no more frustrations, no extra effort.
Let's see some examples. How to make your ad in the Yellow Pages. Pull in 400% more business than It does now at no extra charge by Gary Halbert. How to double your child's grades in school, marketing psychology, how to influence customers to buy now. I wrote my headline for an online course and I uploaded it to online platforms for education. Very often, there are restrictions as to the length of your titles.
And in my case, I had only 60 characters. Therefore, my priority was to incorporate the main benefit of the course. Unfortunately, I couldn't use many power words. In spite of the fact my headlines were successful on a much smaller scale. I still managed to make several thousands of dollars and I believe my headlines contributed a great deal. Next, news headline as human beings we are interested in new things.
We are interested in news we are always looking for new ways of doing things. Let's take the weight loss industry for example, the secret, I could say the public secret to weight loss is very, very simple, move more in eat less. However, even though overweight people are completely aware of that fact, they're still looking for something new, something more effective, which would require less work. new products from weight loss are released on a regular basis. And many of these products achieve success, despite the fact that the principles for losing weight inside are similar, just set in a different wording. But in fact, there is something new.
The marketing copy is new. The headline is new. The promises are new, a headline that states amazing new discovery How to Lose 40 pounds in two weeks eating your favorite foods with no exercise whatsoever. It's much more powerful and attractive to overweight people. They Just how to lose weight. Now let's see some examples.
But first, are you going to golf? I've never played before, but it looks like an interesting game. JOHN Carlton, one of the best copywriters in the world, wrote the following headline. amazing new golf swing discovery instantly cures every problem in your swing and loads you with so much power, you will hit the longest, strongest straightest shot in your entire life every time. Or Here is another one amazing new rediscovered fighting system used by the gladiators in ancient Rome is super easy to learn and make it easy to use and it kicks butts on every other martial art ever created. There is another one new resource reveals the amazing secrets behind the net most successful email campaigns.
Yours for $19 the greatest collection of money making emails ever. I picked those three headlines on purpose. Do you see any similarities? Yes, three different topics golf, self defense and online marketing. But the anatomy of the headlines is pretty much the same. We haven't talked about powers yet, but still, you can get some of them here.
Amazing. new discovery instantly, easy, secret, and so on. Okay, let's carry on three headlines with the number you should remember, when you write your headline. Try to be as specific and clear as possible. Avoid writing ambiguous headlines. Numbers help you with the clarity and specificity.
Number set expectations in the opinions for example, five ways to do something or read the nose that there will be reading about five ways if they don't like one or two or even three, there are still some options for them to like and try. Another reason why number headlines are great is curiosity. I want to know which these five ways of doing something I'm interested in our will see examples to clarify. Headlines with a number are particularly useful for blog posts in social media posts. A study has shown that headlines with numbers increased social engagement and resonated with the reader 15% more than address the reader style headline. And here is the study done by conductor they tested five types of headlines here.
They're normal ways to make drinking tea more delightful question. What are ways to make drinking tea more delightful? how to how to make drinking tea more delightful. Number 30 ways to make drinking tea more delightful reader addressing ways you need to make drinking tea more delightful. Here are the results 36% for a number headline I forgot to mention people were asked what type of headline they preferred. So 36% of a number headline 21% reader addressing headline 17% How to headline 15% for normal headline and 11% for a question, and you know those were the preferences of the readers.
This study is okay. I used it to emphasize the importance of a number in the headline, but do not take it for unconditional in definitive truth. Meaning the percentages you see in this study will not always be the case there will be how to headlines outperforming the number headline, they will be question headlines outperforming the how to order number headlines. There will be a combination of styles such as how to play Number plus address the read the headlines outperforming individual styles and so on. Just keep that in mind. Okay next, the immediate result headline.
This is an interesting one. The truth is people want things immediately. They want them fast not after few months, not after one year but now you can use that fact into your advantage. Lots of marketers and copywriters are speculating with the power of immediate result headline. My advice is to always always keep your promises in the headline. Because if you don't you will disappoint your prospects in they will turn off and you will lose.
Here are some good examples of immediate result headline at last instant relaxation and noted psychological researcher shows you how to put yourself completely at ease in seconds with few simple self suggestion even in the most nerve wracking situations. You face every day. Instant beauty. Hollywood plastic surgeon releases a seven day Crash Course towards new youth and beauty. How to Build your memory in four short weeks. so powerful.
It is beyond your wildest dreams today. Okay, this lecture isn't over. I split it into part one and part two so it's easier for you to absorb the information without too much overwhelming. I'll see you in part two.