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The Power Of The Urgency Principle

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Transcript

Hello, and welcome to the next element of your highly converting offer. We'll talk about the urgency principle. According to behavioral psychologists, urgent situations caused us to act quickly. And in marketing in sales. You don't want your prospect to hear your offer and say, Whoa, what a nice offer. I'll think about it.

No, you want to close the sale. That's the purpose of your whole marketing sequence. So in your marketing copy, you should create a strong sense of urgency. And this factor alone will increase your conversions and your sales, people don't have time to think about it, and don't want to miss your wonderful opportunity. Now, let's talk about how to create urgency. You should know that there are many ways to create urgency, I'll share two of the most powerful in my opinion.

The first way to create urgency is by using scarcity of quantity. And why is that because scarcity is one of the most powerful sources of urgent behavior. For example, when you sell a product and your prospects perceive your product is being scarce, that will increase the value of your product, at least in their minds. Big companies, for example, like to produce limited edition products that are limited in quantity. For example, the famous Porsche 911 for iPhone six, limited edition, or our money, limited edition perfume, but you can probably think of hundreds of these. I want you to carefully use scarcity when it comes to digital products, because people are educated and they know that your free books are unlimited.

So please don't say only 14 ebooks left in the past marketers did it. Yes, it worked. But now Not anymore. If you're sending a physical book That's another story. Be creative with scarcity. There are always ways to add it to your offer.

For example, if you're selling an online course, you might want to say that the first 10 people who sign up or enroll will receive a special one on 130 minute coaching call personally from you. That's worth $100. So sign up right now, before someone else steal your hundred dollar call under your nose. Did you see what we did here? We injected scarcity in our offer, only 10 people will receive that call that's worth $100. The second way you can create urgency is by using a time limit.

This one works great. Have you seen clocks timers or countdowns on a sales page? This is exactly what I'm talking about. The clock is ticking. And if you don't act now, you might miss this wonderful opportunity forever using attempt limit is particularly useful. When you're launching a new product, you might want open enrollments just for five days.

And during these five days to send emails, you might notice that the closer the end of your offer comes, the more cells you will make. Also use a real timer and buy real I mean, no matter if the user refreshes the sales page, the timer will not restart. Tell your web developer to use a cookie. And once a user clicks the link with your offer, the timer starts counting for real. When you close enrollments after the fifth day, your buy now buttons on your sales page shouldn't be active. In fact, the whole page should freeze and you can show a message like I'm sorry you've missed the launch enrollments are officially closed.

If you're interested in the next launch, please enter your email here and then you can further communicate with them. Okay, let's recap. First, you need to use the urgency principle. Urgent situations causes us to act quickly. Two very powerful ways to create urgency are by using scarcity of quantity, and time limit, or in other words, limited in stock and limited in time. Thank you for watching, and I'll see you in the next lecture.

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