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Crystal Clear Call-To-Action (CTA)

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Transcript

Congrats for making it this far in the course you're awesome. We've come to an element that's most commonly mistaken by marketers in people selling online in general. And this element is about asking for action. If you don't have a call to action or CTA at the end of your marketing copy, your conversions will suffer. So it's imperative you include the crystal clear call to action. All of the marketing pieces or copywriting pieces and techniques have one general purpose to get the prospects closer and closer to a buying decision.

Once they're ready to buy, you need to tell them exactly what to do. You should never assume that your prospects know what to do next. You should never leave anything to their imagination. Instead, you should be crystal clear about the next steps. your prospects have to take Connect the main benefit of your product with your call to action. For example, if you're teaching people how to be more influential leaders, and that's the main benefit of your digital product, so at the end of the copy, you might want to write something like this.

Go ahead and click the big orange Enroll now button below and you will become 10 times more influential than you currently are almost overnight. See, that's very simple, yet effective call to action. If you self host your digital products and the enrollment process is a bit different. Be specific tell exactly what follows. Go ahead and click the big orange Enroll now button. Then you will have to create an account by entering your email and a password.

After that you will be taken to the checkout page. You will have two payment options. You can pay with PayPal or straight from your credit card. Make your payment and you will have instant unlimited lifetime Access to the product. Did you see high describe the exact process? That's what you need to do is Well, the reason marketers don't have a call to action at the end of their copy is because they are shy to ask for money.

You shouldn't be Remember, you're selling a high quality digital product that will help your prospects achieve the results they want, or solve the problems they have. In fact, you're doing them a favor. It's a win win situation. Of course, if you sell scammy products, fake promises misleading people in some way, that will not be the case. So please use these powerful techniques in this course in a moral and ethical manner. Okay, let's recap.

You should have crystal clear call to action. You shouldn't assume your prospects know what to do next, you should tell the exact checkout process your prospect will go through. You should connect the main benefit of your product to in the code to action. Don't be shy to ask for money. It's a win win situation. Use the powerful techniques in this course in a moral and ethical manner.

Thank you for watching.

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