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Damographics

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Transcript

You're about to be interviewed by a reporter who represents a specific publication. What demographic is the publication aiming at? Those who are media savvy, understand that the message needs to be tailored accordingly. For example, if you're a financial expert, your answers when speaking to a reporter who represents a publication, that's readership as young people would be different to the answers, you would offer up to another reporter who works for an international finance magazine. There are two skills at play here. Number one, understanding the audience you're talking to a number two, being able to adjust what you say to suit

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