Mobile devices are everywhere. They're ubiquitous. I mean, everybody's got a mobile device, I would be hard pressed to name one person I know regardless age, who does not have a mobile device, okay, maybe my grandson Steven, but he's only one years old. And knowing his mama dad, he's probably going to get one pretty soon. Anyway, we love our mobile devices with my mobile device. I can play Ingress I can get on Facebook, I can use slack for messaging, I can do all kinds of cool stuff.
The challenge with this is that phones are so cool that within a corporate environment, we find ourselves in situations where these are really, really handy. We could have a law enforcement person going around taking pictures gathering evidence that a crime scene, we could have a nurse walking around with her tablet, checking out the charts of patients, we could have a salesperson looking at critical corporate database looking at prices and customer names. So we have all this really critical information that mobile devices are just perfect for handling. This creates a bit of a dichotomy, in essence, what's happening. On one side, we have the lovely personal use. And on the other side, we have all of this corporate going on.
Now, the interesting part about every mobile operating system out there is that these devices are designed from the ground up for amazing control. We have whole groups of software known as mobile, device management tools that allow me to do amazing things. I can, for example, take every mobile phone that I'm in control of, and I can turn off all of their cameras. I could take every mobile device I have, and I can turn off screen capture, I can keep people from downloading applications. So on a corporate side, that stuff's absolutely fantastic. You know, on a personal side deck can be a big issue.
Now, the thing you need to think about here is that mobile devices are great. Not because of the device in and of themselves, but of the applications that they're running. So we have mobile device management, which actually controls the devices themselves. And then we also have mobile application management, which basically says, Look, I'm not going to try to control the entire device, I just want to control the applications that are important to me. Now, we're going to be going through mobile device management and mobile application management in other episodes. But for right now, what I want to talk about is this dichotomy of personal use versus corporate use.
Now, if you think about this for a minute, you could say, well, I'll just have two phones. And that actually is an answer. But there's some really, really clever alternatives to that. And what I want to do is just go through those alternatives, and talk about mobile deployment options. The first and oldest type of deployment is known as corporate owned business only often called Volvo. Basically it means the company owns it.
And they're going to do exactly what they want to do with it. So you've got lots of control. I mean, it's the company phone, we can say what applications Go on, we can say what encryption takes place, we can say what wireless networks you connect to. We control everything. Cocoa is very, very popular with really, really high security environments. And you also get lots of personal privacy, because you're not going to use that phone at all for anything you want to do.
So invariably, Cobo means you're hauling around to devices. And alternative is Corp, which means corporate owned, personally enabled. In this particular situation, everybody has the exact same device, you get great control because it's still a corporate device. But you do have a bit of a big brother issue because people will still often want to use their own device, because they're concerned about their privacy. The other big problem with CLP is the learning curve. If you start handing Android devices to iPhone users, Users, you'll often find that they're very happy to carry two phones.
Next is COD or choose your own device. In this particular scenario, your users get to select from a list of approved devices. It's a little bit big brother. But hopefully there's a lot less learning curve because people will tend to gravitate towards the mobile operating system they're familiar with. Probably the hot one right now is BYOD. Or bring your own device.
In this case, it's fantastic because people are buying the devices they like to know. So learning curves tend to be very, very short. But how do we control the users? In this case, we're talking about very heavy mobile device management as well as mobile application management, but we'll catch those in another episode. I want you to take some time and think about why would we do a Kobo versus a BYOD. Think about it in terms of privacy versus the needs a corporate to be able to provide good mobile device management